King Arthur Flour started as a family business four centuries ago, and has evolved into an employee-owned business with a world-wide footprint. It has also done a stellar job of staying true to its small business roots. Company employees share tempting recipes and baking tips on its baking blog, and respond rapidly and courteously to questions and an occasional complaint on its Facebook page. A telephone hotline and online baker’s chat help home bakers achieve success. I recently chatted online with one of King Arthur’s baking consultants while using the company’s Gluten Free Bread Mix, and the conversation was as cordial as if I had called a friend for advice. (More on that baking experience later.)
Check out this video showcasing King Arthur’s company culture and success, then head over to my favorite biscuit recipe using King Arthur Unbleached All-Purpose Flour and try them for yourself!