Allen and I laughed when we saw this small tin of seasoning mix at Sweet Gourmet, a fantastic specialty food store in Tyler, Texas.
From the start, the marketing strategy worked because Tricky Dix Mojo definitely had our attention. Our affection soon followed when we were offered a sample of Tricky Dix Mojo spiced toasted pecans. It is possible we had more than one sample, and the tin went into our shopping basket.
I couldn’t wait to do some research about the origins of Tricky Dix Mojo and found it was created in Tyler by Chris and Jennifer Dixon, so kudos to them for the clever use of their name in the product! The Dixons began developing their seasoning mix after having micheladas served in a seasoned salt rimmed glass at one of their favorite restaurants. A year and nineteen spices later, the Dixons were happy with their blend, and Jennifer began carrying it around in her purse when they went out to restaurants. Mojo quickly moved from a drink garnishment to being used as a meat rub, then to a spice with the super-power ability to entice children to eat broccoli! The Dixons were inundated with requests for Mojo and an artisan food business was born.
Along with a really great product, Chris and Jennifer exhibited some marketing genius with their product name and packaging. The spice line has been expanded and now the Dixons offer Chix Dix, Hott Dix, and Porky Dix. The spices are available on their website, where you can also purchase your very own “Lick It Love It” t-shirt.
We enjoyed the spiced pecans so much at Sweet Gourmet, and we decided to try some at home. I adapted the following recipe from one calling for seasoned salt, and this small batch could easily be doubled.
Tricky Dix Mojo Spiced Pecans
Preheat oven to 300°. Place 1 tablespoon butter in a 9 x 13 oven-proof dish, and place in the oven until melted. Add 1 tablespoon worcestershire sauce and mix well. Add 1 1/2 cups pecan halves and stir until they are coated. Toast pecans for about 20 minutes, stirring occasionally. Remove from oven and sprinkle with 1 teaspoon Tricky Dix Mojo (or more to taste). Serve warm or at room temperature.